Alumni and Donor Relationship Management
Develop a data integration between TerpEngage and the USM-based ADVANCE system for storing alumni donor data and CRM technology to help improve donor relations and targeted donation campaigns.
Project Goals & Impact
With ADVANCE data available in the TerpEngage environment, University Relations will be able to build targeted outreach campaigns using Marketing Cloud. These fully-automated communication “journeys” will leverage TerpEngage’s existing integrations with other campus data sources to build meaningful interactions with alumni and potential donors.