Alumni and Donor Relationship Management
Alumni
![Students in their cap and gowns during graduation](/sites/default/files/styles/terp/public/2021-11/ProjAlumni.jpg?h=d6f19bfb&itok=M-H0Bi5O)
Description
Develop a data integration between TerpEngage and the USM-based ADVANCE system for storing alumni donor data and CRM technology to help improve donor relations and targeted donation campaigns.
Project Goals & Impact
With ADVANCE data available in the TerpEngage environment, University Relations will be able to build targeted outreach campaigns using Marketing Cloud. These fully-automated communication “journeys” will leverage TerpEngage’s existing integrations with other campus data sources to build meaningful interactions with alumni and potential donors.