Marketing Cloud

Prospective Students Current Students Alumni Faculty Staff External Audiences

Description

Marketing Cloud is a multichannel marketing tool powered by Salesforce that leverages live audience data for automated and mass communications. 

Communications include ad hoc mass emails, prospect and alumni management, student success communication journeys, form submission confirmations, event reminders and follow-up, and social media listening/analysis.

Resources

• To request a new user, update an existing user, or deactivate a user, complete the Marketing Cloud Access Form.
• For urgent matters regarding erroneous Marketing Cloud sends, complete the Email Incident Report Form.
• For information on UMD brand consistency and standardized email practices, visit the Office of Marketing and Communication's Email Guidelines.
• For more additional information about Marketing Cloud usage, visit the Marketing Cloud User Guide (requires a Global Protect VPN connection).

Contacts

• Email mc-team@umd.edu for onboarding information, general questions, or urgent matters.
• Email mc-support@umd.edu for technical support. 
• Please contact Myriam Fuentes (myriamf@umd.edu), Office of Marketing and Communications Email Marketing Manager, for Maryland Brand questions.

Project Goals & Impact

The initiative aims to centralize communication with all university and external audiences using a robust tool in a single platform, creating increased visibility of communications across all audience segments.

Leveraged by various initiatives, Marketing Cloud enhances prospect recruitment and supports student success through targeted email automation, streamlines audience creation via live integrations with Salesforce data, and aligns mass email approval processes.

 

Status

Launched

User Support

To request a new user, update an existing user, or deactivate a user, complete the Marketing Cloud Access Form.

For urgent matters regarding erroneous Marketing Cloud sends, complete the Email Incident Report Form.

For information on UMD brand consistency and standardized email practices, visit the Office of Marketing and Communication's Email Guidelines.

For more additional information about Marketing Cloud usage, visit the Marketing Cloud User Guide (requires a Global Protect VPN connection).

Email mc-team@umd.edu for onboarding information, general questions, or urgent matters.

Email mc-support@umd.edu for technical support. 

Please contact Myriam Fuentes (myriamf@umd.edu), Office of Marketing and Communications Email Marketing Manager, for Maryland Brand questions.

Partners and Team