Marketing Cloud is a multichannel marketing tool powered by Salesforce that leverages live audience data for automated and mass communications.
Communications include ad hoc mass emails, prospect and alumni management, student success communication journeys, form submission confirmations, event reminders and follow-up, and social media listening/analysis.
Project Goals & Impact
The initiative aims to centralize communication with all university and external audiences using a robust tool in a single platform, creating increased visibility of communications across all audience segments.
Leveraged by various initiatives, Marketing Cloud enhances prospect recruitment and supports student success through targeted email automation, streamlines audience creation via live integrations with Salesforce data, and aligns mass email approval processes.