Initiatives
TerpEngage, powered by Salesforce, launched in 2019, enabling the University of Maryland to personalize and streamline connections with prospective and current students, alumni, partners, faculty, and staff. Since its launch, the TerpEngage team has collaborated with staff in university colleges and divisions to develop sustainable solutions that benefit the entire university community.
Below are a few current TerpEngage initiatives.
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Graduate AdmissionsThe Graduate School’s mission is to advance graduate education and enhance the student experience. Read More... |
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Marketing CloudMarketing Cloud is a multichannel marketing tool powered by Salesforce that leverages live audience data for automated and mass communications. Read More... |
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TerpEngage AdvisingTerpEngage Advising is a portal for University of Maryland advisors and current students. Read More... |
Previous Projects
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Alumni and Donor Relationship ManagementDevelop a data integration between TerpEngage and the USM-based ADVANCE system for storing alumni donor data and CRM technology to help improve donor relations and targeted donation campaigns. Read More... |
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Enrollment ManagementEnrollment Management (EM) at the University of Maryland supports over 50,000 incoming applications, over 60,000 incoming emails, and over 150,000 phone calls per year. Read More... |
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Extended StudiesIn Summer 2021, prospective students began applying to Extended Studies programs and the Institute of Applied Agriculture (IAA) using a newly developed application supported by Salesforce. Read More... |
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Student Success OfficeIn Fall 2021, students began submitting applications for reenrollment to UMD using a new application supported by Salesforce. Staff and faculty also review and provide decisions on applications using Salesforce. Read More... |