TerpEngage Initiatives

Alumni and Donor Relationship Management

Develop a data integration between TerpEngage and the USM-based ADVANCE system for storing alumni donor data to help improve donor relations and targeted donation campaigns.

Enrollment Management

By moving Enrollment Management functions onto a single CRM, stakeholders will have a 360 degree view of prospective, admitted, confirmed, and yielded students’ engagement with the University of Maryland, better equipping Enrollment Management to support and ultimately yield and retain students.

Graduate Admissions

The Graduate School TerpEngage initiative streamlines the submission and review process for applications to over 300 graduate programs while moving closer to the goal of providing a 360 degree view of the student.

Marketing Cloud

Marketing Cloud is a multichannel marketing tool that leverages live audience data for automated and mass communications.

Extended Studies

Using the integrated platform, this initiative streamlines the submission and review process for nine OES program applications and forms and the IAA application for admission, enriching data and view of prospective students as they engage with UMD.

Student Success Office

By leveraging TerpEngage for the reenrollment process at UMD, students can complete and submit their application and communicate with the university using one platform. In addition, the system will connect with the current advising communications tool which will allow faculty and staff to support students throughout their academic experience and journey at UMD.

TerpEngage Advising

TerpEngage Advising is a campus-wide tool for scheduling advising appointments and serves as a centralized repository of advising notes.